After getting to know the Calendly team and all of their issues around making new pages and the extensive onboarding that would need to happen for every new team member, it became obvious that the team really needed a strong design system to fall back on. This would enable the entire website team to rapidly build new pages, test new ideas, and minimize confusion when doing so. Since Calendly went through a recent rebrand, a lot of their new colors and illustrations were available for us to use. Unfortunately, a lot of their brand colors that look fantastic in their new marketing materials did not hit the needed accessibility ratings. Additionally, after some feedback from the community around the rebrand, a lot of the animation and illustration styles needed to be altered to be clearer to the potential users. Everything in the design system needed to be accessible to the highest standards possible. Calendly was considered a global facing brand, and they needed to cater to everyone and everybody. All illustrations needed to be clear, un-fussy, but have an attractive quality to them that reflected the new brand that the team loved. All designed components needed to offer the flexibility to not only try multiple headlines, but differentiators such as reviews, recent ratings, recent signup counts, and more. All components should have multiple variations to cater towards different background needs, illustration styles, and more. Working with the team at Calendly to not only piggyback on their recent massive rebrand efforts, but also solve some big issues they were having was truly a memorable experience. Every part of the team had unique and strong viewpoints that made me consider different design choices on a deeper level.